Creative collective for award-winning communication concepts.

(Selected projects)

  1. Tomorrow
  2. Ullstein
  3. Hyundai
  4. Hellström Gin
  5. Vodafone
  6. Sierra Tequila
  7. Keynote.app
  8. Back Market
  9. Audi
  10. Telekom
  11. Mercedes-Benz
  12. IKEA

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(Intro)

We developed a creative concept for IKEA to advertise their wide range of sleep solutions for every sleep type. The execution is based on a simple but equally strong visual framework that’s at the core of the creative concept – using locations as metaphors for sleep preferences.

Even all these years later, we still love the ad.

We developed a creative concept for IKEA to advertise their wide range of sleep solutions for every sleep type.

The execution is builds on the solid core observation that everyone sleeps differently with a simple but equally strong visual framework that’s at the core of the creative concept – using locations as metaphors for sleep preferences.

The strong imagery made it easy to expand the TVC idea into the real world with a media- & platform-agnostic brand statement. A select handful of lucky winners got the chance to customise the IKEA bed of their dreams and to then experience it in person in a special setting that matched their sleep preferences.

Sleeping cool

The cool sleeper got to spend a night in the bed of their dreams on the Zugspitze, Germany’s highest mountain.

Sleeping warm

The warm sleeper spent a night on one of Sylt’s most beautiful and lonely beaches.

Sleeping soft

The soft sleeper spent a night deep in the Harz forest – one of Germany’s most beautiful pieces of untouched nature.

A campaign with some solid results

  • Bronze Effie
  • Shortlist in Cannes (PR)
  • Two Red Dot Awards
  • First prize at the New York Festivals
  • Campaign of the year at the Lead Awards
  • Gold medal at the AME awards.