Creative collective for award-winning communication concepts.

(Selected projects)

  1. Ullstein
  2. Hyundai
  3. Hellström Gin
  4. Vodafone
  5. Sierra Tequila
  7. Back Market
  8. Audi
  9. Telekom
  10. Mercedes-Benz
  11. IKEA

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© smuts AB


The V-Class is Mercedes’ flagship vehicle when it comes to families. And it needed a quick win at a time when the competition was starting to close in. We were more than happy to oblige.

We churned out one idea after the other until a script finally stuck.

A quick win for Mercedes-Benz which W&V, one of Germany’s leading papers for the marketing industry, summed up pretty well for us:

Mercedes-Benz is now promoting its V-Class with a humorous campaign. The TV commercial by Lukas Lindemann Rosinski shows that there is room for plenty of adventure in the vans.

We were more than happy to contribute the final idea – one of countless concepts and scripts we developed in a tight timescale with a compact production budget.

Is this a sustainable project? Nope. Is it for a great cause? Also nope. But it informed where we are today – and where we want to be tomorrow.