Creative collective for award-winning communication concepts.

(Selected projects)

  1. Ullstein
  2. Hyundai
  3. Hellström Gin
  4. Vodafone
  5. Sierra Tequila
  6. Keynote.app
  7. Back Market
  8. Audi
  9. Telekom
  10. Mercedes-Benz
  11. IKEA

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© smuts AB

(Intro)

Let’s be honest – everyone is switching to sustainable energy and is trying to make a big deal out of it. So how do you talk about something that hundreds of others are talking about? With a simple truth and a strong image.

Sometimes the simplest idea works the best.

Vodafone’s entire operations are now powered by renewable energies – the first major telco to make this monumental step. Which means that everyone who switches to Vodafone’s Green Gigabit network is making a small contribution to something bigger than themselves. Just by surfing the net.

We spent countless concept rounds searching for a compelling execution but the one that finally stuck was the simplest and most obvious: a tree that grows bigger and bigger with every new Vodafone user.