Vodafone’s entire operations are now powered by renewable energies – the first major telco to make this monumental step. Which means that everyone who switches to Vodafone’s Green Gigabit network is making a small contribution to something bigger than themselves. Just by surfing the net.

We spent countless concept rounds searching for a compelling execution but the one that finally stuck was the simplest and most obvious: a tree that grows bigger and bigger with every new Vodafone user.